March 18, 2022
The ideal platform includes a robust, industry-specific set of features that will leverage data and will be something your employees will actually enjoy using.
More than ever, choosing the right customer-relationship management (CRM) solution is critical for businesses in the art industry — and it involves understanding the digital needs of your gallery or auction house. The right CRM will endow dealers and galleries with the ability to collect, analyze, and leverage data in a way that can help them increase sales in a modern, efficient way. While personal connections will always remain an important part of a successful art endeavor, industry-specific digital tools will help owners and dealers manage their information, as well as their artists and their clients, much more effectively.
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